AI themes

Dscout AI can identify themes across responses. Think of themes like categories used to group responses together or as tags that highlight commonalities. When initiated, Dscout AI compiles a list of up to 20 themes based on participant responses and automatically applies them where applicable for easy filtering.

Usability tests, media surveys, and intercept studies

In usability tests, media surveys, and intercept studies, themes are generated on the study level. This means they will be generated for every applicable question at once. And once generated, the results will be available for all collaborators viewing the same study.

Note: Themes can only be generated once per study. We recommend waiting until your study has 15 or more responses before generating themes, but you can do so with as few as five responses.

To generate AI themes:

1

Navigate to the Responses tab of your study.

2

Click the AI settings button in the top-right corner.

3

Click Start AI analysis.

Generating themes typically takes a few minutes, but it can take a few hours if you have a high number of responses. When your results are ready, you’ll find them on the Responses tab:

Note: If a single prompt asks more than one question, each question is given its own themes. You'll see a drop-down under AI themes during analysis. Make a selection from the drop-down to see its associated AI themes.

Once generated, you can show or hide themes from view by returning to the AI settings menu.

Diary studies

In diary studies, themes are generated on the activity level. This means you can select specific activities to generate results for. Once generated, the results will be available for all collaborators viewing the same activity.

Note: Themes can only be generated once per activity. We recommend waiting until your activity has 15 or more responses before generating themes, but you can do so with as few as five responses.

To generate AI themes in a diary study:

1

Navigate to the Analyze tab of your study.

2

Click the AI settings button in the top right corner.

3

Select activities to analyze.

4

Click Start AI analysis.

Generating themes typically takes a few minutes, but it can take a few hours if you have a high number of responses. When your results are ready, you’ll find themes for open-ended, screen recording, and video questions on the Entries tab:

Note: If a single prompt asks more than one question, each question is given its own themes. You'll see a drop-down under AI themes during analysis. Make a selection from the drop-down to see its associated AI themes.

Edit themes

Once generated, responses are automatically tagged with the relevant themes. However, you can remove a theme from a response by clicking the X beside it:

You can also rename a theme by hovering over it and clicking the pencil icon. Then, enter a new Theme title.

Once generated, you can show or hide themes from view by returning to the AI settings menu.

To learn more about how Dscout AI can help speed up your research, see What is Dscout AI?.

For information on how Dscout works to keep your data safe when building AI features, see AI privacy and security in Dscout.