Setting up an Express mission
Ready to get the ball rolling on your Express mission? Click the version of Express you’ll be using to learn more:
Not sure which version of Express you’re using? Check out this handy guide!
Legacy Express
Creating an Express mission
Creating your Express mission is simple: from your project home page, tap "Create Express Mission" on the lefthand side of the screen.
Details tab
- Incentives
- Choose from a range of incentive amounts between $0.50 to $5.00. You can pay scouts $0.50 for a quick 5 questions and up to $5.00 for 20 questions that include a photo & video. Keep in mind, though: incentives should be determined by the types of questions and level of effort required to complete your Express mission. If you have questions about determining incentive amounts, reach out to your point of contact on the Customer Experience & Research team!
- Submission limit
- Set a limit to the number of paid entries you would like. Once the count of paid entries is reached, the dscout system will automatically close the mission. Note that you will only see these paid entries in the viewer.
- Teaser
- Describe the general objective of your Express mission and what the scout will have to complete in the mission. This would also be a good place to communicate if there’s a possibility of research beyond this Express mission. Pro tip: keep your teaser general and do your best to not reveal any of your knockout logic here to encourage unbiased and honest responses.
Audience tab
- Decide if there are any demographic or activity filters relevant to your Express mission. Upon launch, the Express mission will only be seen by scouts who met this criteria.
Writing question scripts
Legacy Express missions have a limit of 20 questions maximum; there is also a limit of 1 photo prompt and 1 video prompt (standard video or screen recording) per Express Mission. Since payments are automated, you will need to carefully craft knockout questions in order to ensure that only scouts fitted to your criteria are spending time and effort on your Express mission.
Read more about knockout questions here.
Scoring
dscout completes an automated quality assessment and scoring of every entry submitted to your Express mission. The results of a scout's quality will determine whether or not they get paid for completing the Express mission. You will only see paid entries in the viewer and all unapproved or knocked-out entries are discarded from the viewer. Scoring includes the following:
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Assessing expressiveness (i.e.grammar and response length) of open-ended questions not assigned a 140 char limit as well as transcripts.
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Assessing length of video responses in addition to metrics like audibility, luminosity, shakiness, and more.
Note: only “approved” scouts can submit entries to your Express missions. These scouts have proved a minimum level of quality through their work on screeners or other missions.
Submit for Review
Before launching the Express mission, you will have to Submit for Review to your Research Advisor. The RA will be reviewing your research design for question clarity, knockout and skip logic, and scoring issues. You will also need to verify that your form of payment is in the dscout system since payments are automated for Express missions.
When you've finished drafting your Express mission, simply tap the "submit" button on the bottom right hand corner of the Setup page. Our team will be notified that you're ready for a review, and your point of contact on the Success team will reach out to you within two business days with next steps!
New Express
If you're new to Express, we recommend checking out the webinar below for an in-depth overview of our New Express tool, or click the links below to learn more!
Creating an Express Mission
Creating your Express mission is simple: from your project home page, tap "Create Express Mission" on the lefthand side of the screen.
Recruit tab
Teaser & Incentives
- Participant limit
- Set a limit to the number of paid entries you would like. Once the count of paid entries is reached, the dscout system will automatically close the mission. Note that you will only see these paid entries in the Analyze Tab.
- Incentive
- Choose from a range of incentive amounts between $2 to $25. You can pay scouts $2 for a quick mission and up to $25 for longer missions that include photos & videos. Keep in mind, though: incentives should be determined by the types of questions and level of effort required to complete your Express mission. If you have questions about determining incentive amounts, reach out to your point of contact on the Success team!
- Teaser
- Describe the general objective of your Express mission and what the scout will have to complete in the mission. This would also be a good place to communicate if there’s a possibility of research beyond this Express mission. Pro tip: keep your teaser general and do your best to not reveal any of your knockout logic here to encourage unbiased and honest responses.
Targeting Attributes
- Upon launch, the Express mission will only be seen by scouts who met this criteria.
- Country
- This field is where you may select the country you are looking to recruit from. This field is required to launch. Right now, you are only able to recruit in the US.
- Age
- This field is where you may set an age range for scouts you are looking to hear from. This field is required to launch.
- Country
Screener Questions
- Screen
- These questions are where you can narrow down the dscout scout pool to collect responses from the scouts with the experiences and attributes you need. You can include up to 5 single or multi-select knockout questions at the beginning. Scouts will move directly into the mission after passing your knockout criteria, so it is important to include these questions to avoid low quality data. After an entry is assessed for quality, the scout and their entry will be available in the Express mission viewer and put on a 7-day payment hold. During this time, you may review the entry to ensure the scout appropriately responded to all mission prompts. After 7 days, the payment will be automatically released to the scout unless it is flagged for low quality.
- Note: at least one knockout screener question is required in the recruit portion of your Express mission.
- These questions are where you can narrow down the dscout scout pool to collect responses from the scouts with the experiences and attributes you need. You can include up to 5 single or multi-select knockout questions at the beginning. Scouts will move directly into the mission after passing your knockout criteria, so it is important to include these questions to avoid low quality data. After an entry is assessed for quality, the scout and their entry will be available in the Express mission viewer and put on a 7-day payment hold. During this time, you may review the entry to ensure the scout appropriately responded to all mission prompts. After 7 days, the payment will be automatically released to the scout unless it is flagged for low quality.
Create tab
Instructions
The "Instructions" section gives you a preview of what scouts will see after completing the Recruit portion of—and qualifying for—your Express Mission.
Tap "Settings" while viewing the Instructions section to toggle on the option to write a custom message as well as additional documentation, which allows you to add a consent form to your mission. (Note: additional documentation is a limited feature dependent upon your account's subscription and configuration. Chat with your dscout Account Manager to learn more!)
Writing your question script
Express missions using New Express have no question or photo prompt limits; each Express mission can include up to 3 video prompts (standard video or screen recording).
Thank You
Tap the "Thank You" section in the lefthand panel to view what scouts see when they complete your Express Mission. Similar to the "Instructions" section, you'll see a Settings menu in the righthand panel where you'll have the ability to write a custom thank you message for scouts.
Scoring
dscout completes an automated quality assessment and scoring of every entry submitted to your Express mission. The results of a scout's quality will determine whether or not they get paid for completing the Express mission. Scoring includes the following:
- Assessing expressiveness (i.e.grammar and response length) of open-ended questions not assigned a 140 char limit as well as transcripts.
- Assessing length of video responses in addition to metrics like audibility, luminosity, shakiness, and more.
After an entry is assessed for quality, the scout and their entry will be available in the Express mission viewer and put on a 7-day payment hold. During this time, you may review the entry to ensure the scout appropriately responded to all mission prompts. After 7 days, the payment will be automatically released to the scout unless it is flagged by you or your team for low quality.
Note: only “approved” scouts can submit entries to your Express missions. These scouts have proved a minimum level of quality through their work on screeners or other missions.
Submitting for review
Before launching the Express mission, you will have to Submit for Review to your Research Advisor. The RA will be reviewing your research design for question clarity, knockout and skip logic, and scoring issues. You will also need to verify that your form of payment is in the dscout system since payments are automated for Express missions after being placed on a 7-day hold (read more about Express mission payments here).
When you've finished drafting your Express mission, simply tap the "submit" button on the bottom right hand corner of the Setup page. Our team will be notified that you're ready for a review, and your point of contact on the Customer Experience & Research team will reach out to you within two business days with next steps!