Balance can be toggled in the Participants tab of your Express mission or Screener, and can used to ensure a balanced sample across major demographics (i.e. age, ethnicity, gender); when enabled, samples within each segment cannot exceed 65%.

 

Screeners

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Express

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  • Age Segments
    • Under 13
    • 13-17
    • 18-24
    • 25-34
    • 35-44
    • 45-54
    • 55-64
    • 65-74
    • 75-99
  • Ethnicity Segments
    • American Indian or Alaska Native
    • Asian
    • Black or African American
    • Hispanic or Latinx
    • Middle Eastern or North African
    • Native Hawaiian or other Pacific Islander
    • White
    • Prefer to self-identify
    • Prefer not to say
  • Gender Segments
    • Woman
    • Man
    • Non-binary
    • Prefer to self-identify
    • Prefer not to say

Once the balance filter has been toggled on, you'll also be to click on Customize Ethnicity Balance to further customize your participant pool. Note: the customize feature is only available in screeners and not Express missions at this time.

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