Balance can be toggled in the Participants tab of your Express mission or Screener, and can used to ensure a balanced sample across major demographics (i.e. age, ethnicity, gender); when enabled, samples within each segment cannot exceed 65%.

Screeners

Express

• Age Segments
  • Under 13
  • 13-17
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65-74
  • 75-99

• Ethnicity Segments
  • American Indian or Alaska Native
  • Asian
  • Black or African American
  • Hispanic or Latinx
  • Middle Eastern or North African
  • Native Hawaiian or other Pacific Islander
  • White
  • Prefer to self-identify
  • Prefer not to say

• Gender Segments
  • Woman
  • Man
  • Non-binary
  • Prefer to self-identify
  • Prefer not to say

Once the balance filter has been toggled on, you'll also be to click on Customize Ethnicity Balance to further customize your participant pool in screeners.

Note: Customize Ethnicity Balance is only available in screeners and not Express missions at this time.