When choosing an incentive for media surveys, the overall length of the mission is important, but so is the number of open-ended questions participants will have to answer. Most media surveys offer an incentive between $5 and $20. Use these specific guidelines to determine the right incentive for your mission:
| Question type | Baseline incentive |
|---|---|
| Every 3 video questions | $5 |
| Every 3 open-ended questions | $5 |
| Every 3 photo questions | $3 |
| Every 10 closed-ended questions | $5 |
Incentive ranges by recruitment approach
How you recruit for your mission determines how much you’re able to offer as an incentive. This is for a few reasons, including the risk associated with each type approach. For example, recruiting from screeners or via share link assumes you’ve done some pre-screening to ensure your participants have insights you’re willing to pay a little more to hear.
Use the table below to understand your options for each recruitment approach:
| Recruitment approach | Available incentive range |
|---|---|
| Auto-recruit from the Dscout Scout Panel | $2–25 |
| Auto-recruit from Partner Panels | $5–25 |
| Add from screeners | $1–100 |
| Invite via share link | No enforced range as payment happens outside of Dscout |
| Invite from Partner Panels | No enforced range as payment happens outside of Dscout |