Behavioral targeting attributes

Behavioral targeting attributes are one of three attribute types offered by Dscout to help you recruit participants. These attributes rely on website visitation data collected for Scouts who have joined Dscout XT, which means you can recruit based on what Scouts do and not just what they say.

Let’s say you want to target Scouts who have visited amazon.com in the last two weeks. You can do that using behavioral targeting attributes.

Behavioral attribute parameters

When adding behavioral attributes to a screener or study, you can keep things simple by only requiring Scouts to have visited one website in a set timeframe. Or, you can combine requirements using AND/OR conditions.

For example, you can recruit Scouts who have:

[visited amazon.com OR lowes.com in the last 14 days] AND [visited chatgpt.com in the last 30 days].

In a single study, you can have two groups (separated by an AND condition), and each group can have up to three websites (separated by OR conditions). You can assign each group its own timeframe ranging from the last 14 days to the last 90 days.

Add behavioral attributes to a screener or study

Behavioral attributes can be added to any screener or study recruiting from the Dscout Scout Panel. You’ll add these attributes on the Screener tab (or the Intercept tab of intercept studies).

To add behavioral attributes to your screener or study:

1. Navigate to the Screener/Intercept tab of your screener or study.
2. Select Behavioral attributes in the left sidebar.
   
   
3. Select Website visitation in the right sidebar.
   
   

4. Select a Website you want participants to have visited.

   Tip: Click Add website (OR condition) to add up to three websites to this group. Participants must only have visited one website in each group.

5. Select a Timeframe in which you want participants to have visited your selected website.
   
   
6. (Optional) Click Add AND condition to add a second group of up to three websites. Participants must meet the requirements set in the first group and this second group.
   
   
7. Click Done.

Now, the selected attributes are added to your study. When you launch your study, only Scouts who meet your set criteria will be able to apply for your study in the Dscout app. Those who don’t meet your criteria won’t see the opportunity at all.

For more information about other targeting attributes available in Dscout, see Targeting attributes.