Manage participant limit and incentive in an intercept study

Your research needs (and your research budget!) will determine how many participants your study can have—and of course how much you’ll pay them. These are both managed on the Overview tab of your study prior to launch.

Participant limit

Your study’s participant limit determines how many people can complete your mission. You can have as few as one participant or up to a recommended maximum of 100 in a single study. When your limit is reached, your mission will automatically close.

1

Navigate to the Overview tab of your study.

2

Click anywhere in the Mission details section.

3

In the Participant limit per intercept field, enter your desired sample size (1–100 recommended).

4

Click Done.

Now, your participant limit is set. Once your study receives your designated number of responses, it will automatically close.

Tip: If you need to gather more insights later, you can edit your participant limit and re-launch. For more information, see Edit a launched mission.

Mission incentive

Your mission incentive determines how much each participant will receive as a thanks for their input. The incentive should be reflective of the time and effort required on their part, and it should also be enticing enough to encourage people to stop their browsing and participate.

Tip: For advice on what to offer your participants, see How much should an intercept study pay?

1

Navigate to the Overview tab of your study.

2

Click anywhere in the Mission details section.

3

Enter an Incentive per participant (up to $100). Your mission’s Incentive total is automatically calculated based on your entry here and your participant limit.

4

Click Done.

Now, your mission’s incentive is set. This amount will be displayed to participants in the pop-up that appears when they visit your designated intercept URL.