Question types in intercept studies
Intercept studies let you catch participants in the context of their regular browsing patterns. Whether you’re looking for feedback from those who visit your brand’s website or want to hear from shoppers who came to your store from a competitor, you can combine many different question types to get the data you need.
The following question types can be combined in the study portion of your mission (on the Mission tab). However, only multiple choice questions can be used in the screener portion (on the Intercept tab).
Multiple choice
Provide participants with a list of options to choose from.
Tip: Knockout logic can be applied to multiple choice questions on the Intercept tab of your study to disqualify participants. For more information, see Knockout questions.
Typed response
Allow participants to provide a written response. You can limit responses to 140 characters or apply no limit.
Checkpoint
Provide additional context or instructions to participants without asking a question or requiring a response.
Scale
Have participants rate how they feel about a statement or stimuli on a predefined scale. You can customize the Start value and End value with your own labels.
Ranking
Have participants rank a list of options in comparison to one another. For example, “Rank the following pizza toppings from best (1) to worst (6).” For more information, see Ranking questions.
Number
Have participants provide a number up to nine digits in length.
Card sort
Provide participants with a set of items (cards) to sort into different categories. For more information, see Card sort questions.
Task
Prompt participants to complete a specific action or activity on an attached website or prototype. For more information, see Task questions.
Note: It’s important to maintain participants’ privacy, including when capturing task screen recordings. For more information, see Privacy blur.
Talk out loud
Allow participants to provide a verbal answer that will be transcribed as part of their recorded response.
Question group
Organize related questions in the builder for easier mission design or to randomize the way they are presented to participants. For more information, see Question groups.
Multi-variate
Organize questions by concept or design variants and randomize how they are presented to participants. For more information, see Multi variate testing.
To learn more about adding questions to your study, see Add questions to an intercept study.