> For the complete documentation index, see [llms.txt](https://help.dscout.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.dscout.com/private-panels/panel-management/panelist-consent-and-opt-in.md).
# Panelist consent and opt-in
As part of GDPR compliance, your panelists have full control of their data. They have the option to opt-in or -out of all communications, such as email and SMS, from your company. Your panelists also have the option to delete all of their data.
## Opt-out of communications
The **Unsubscribe** hyperlink at the bottom of any email sent to the panelists via Private Panels links to the **Opt In** panel property on their profile. They can change this panel property to **Opt out** by clicking the **Unsubscribe** hyperlink.
The hyperlink will open the **Consent Management** web page where the panelist can see and verify their account details. They can turn off the toggle bar beside **Opted in** to opt out after verifying their details.
The text beside the toggle bar will then change to **Opted out.**
If a panelist has chosen to opt out of communications, Private Panels will block all outgoing emails to this individual. Then, you can only get in touch with the panelist from your company email.
## Delete panelist data
The option to delete a panelist’s data can also be found at the bottom of any email sent to them via Private Panels. This is the **manage your data** hyperlink.
The **manage your data** hyperlink will open the **Consent Management** webpage, which contains their account details and two options, in a new tab. The user's data can be deleted by clicking the **Manage deletion of my profile and data** hyperlink
The user can either confirm or cancel the deletion of their data on the next page. They can proceed with the deletion by clicking the **Delete my data** button
After confirming, the deletion will take effect immediately.
{% hint style="info" %}
**Note:** Private Panels was previously managed outside of Dscout, so you may see a different logo and URL in some places. If you have any questions, contact .
{% endhint %}
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