> For the complete documentation index, see [llms.txt](https://help.dscout.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.dscout.com/recruit-participants/dscout-scout-panel/targeting-attributes/behavioral-targeting-attributes.md).

# Behavioral targeting attributes

Behavioral targeting attributes are one of three attribute types offered by Dscout to help you recruit participants. These attributes rely on **website visitation** data collected for Scouts who have joined Dscout XT, which means you can recruit based on what Scouts *do* and not just what they *say*.

Let’s say you want to target Scouts who have visited amazon.com in the last two weeks. You can do that using behavioral targeting attributes.

## Behavioral attribute parameters

When adding behavioral attributes to a screener or study, you can keep things simple by only requiring Scouts to have visited one website in a set timeframe. Or, you can combine requirements using AND/OR conditions.

For example, you can recruit Scouts who have:

*\[visited **amazon.com** OR **lowes.com** in the last 14 days] AND \[visited **chatgpt.com** in the last 30 days]*

In a single study, you can have two groups (separated by an AND condition), and each group can have up to three websites (separated by OR conditions). You can assign each group its own timeframe ranging from the last 14 days to the last 90 days.

## Add behavioral attributes to a screener or study

Behavioral attributes can be added to any screener or study recruiting from the Dscout Scout Panel. You’ll add these attributes on the **Screener** tab (or the **Intercept** tab of intercept studies).

{% stepper %}
{% step %}
Navigate to the **Screener/Intercept** tab of your screener or study.
{% endstep %}

{% step %}
Select **Behavioral attributes** in the left sidebar.

![](/files/f6b80abd28a3742738510dca3ea42f3813832f25)
{% endstep %}

{% step %}
Select **Website visitation** in the right sidebar.

![](/files/8daed13019285e9a4f0b7f57388d41608908a741)
{% endstep %}

{% step %}
Select a **Website** you want participants to have visited.

{% hint style="success" %}
**Tip:** Click **Add website (OR condition)** to add up to three websites to this group. Participants must only have visited one website in each group.
{% endhint %}
{% endstep %}

{% step %}
Select a **Timeframe** in which you want participants to have visited your selected website.

![](/files/2dcef9beccd5c5ae36ca03b280888a5f1bf752f8)
{% endstep %}

{% step %}
(Optional) Click **Add AND condition** to add a second group of up to three websites. Participants must meet the requirements set in the first group and this second group.

![](/files/5819300b62aa963125983846a82ff2b40c2e73ec)
{% endstep %}

{% step %}
Click **Done**.
{% endstep %}
{% endstepper %}

Now, the selected attributes are added to your study. When you launch your study, only Scouts who meet your set criteria will be able to apply for your study in the Dscout app. Those who don’t meet your criteria won’t see the opportunity at all.

## Request a website visitation domain

If you don't see a domain you need when targeting by website visitation, you can request we add it to the list of options. You'll provide information on how many participants you're hoping to recruit on that domain and how often you'll need to recruit them. Our Data Science team will review your request and reach out with a decision on whether we're able to fulfill the request or not.

{% stepper %}
{% step %}
Follow the steps above to add the **Website visitation** attribute to your study.
{% endstep %}

{% step %}
Click **Submit a request**. The domain request modal is displayed.

![](/files/c0bc0882fb656ba68985affbe1895db8960f96c8)
{% endstep %}

{% step %}
Enter the **Domain name**. For example, **yourcompany.com**.

{% hint style="info" %}
**Note:** Only top-level domains are supported, not individual pages within a domain. For example, you can request **yourcompany.com** but not **yourcompany.com/about**. For more information on how to customize attributes further, see [Custom targeting attributes](/recruit-participants/dscout-scout-panel/targeting-attributes/custom-targeting-attributes.md).
{% endhint %}
{% endstep %}

{% step %}
Enter the approximate number of participants you're hoping to reach under **What kind of reach are you looking for?**
{% endstep %}

{% step %}
Enter some information about how you'll use this domain under **How important is this domain to your research?** Include anything you think is relevant, including how often you'll target participants on this domain or your research goals.

![](/files/8538798a444b728788fee7a53d8fbdd1c0bbfd3a)
{% endstep %}

{% step %}
Click **Submit request**.
{% endstep %}
{% endstepper %}

Now, your domain request is sent to our Data Science team. They will review the provided information and reach out in about a week.

For more information about other targeting attributes available in Dscout, see [Targeting attributes](/recruit-participants/dscout-scout-panel/targeting-attributes.md).


---

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