Standard targeting attributes

Standard targeting attributes are one of three attribute types offered by Dscout to help you recruit participants. These attributes are pieces of data self-disclosed by members of our Dscout Scout Panel either during account creation or that can be answered through a simple screener question.

Standard attributes are broken into two categories: Primary and Non-primary.

Primary attributes

Primary attributes are required in order for Scouts to create a Dscout account. These attributes include:

• Age (required)
• Country (required)
• Ethnicity
• Education
• Employment
• Gender
• Household income
• Household composition
• Job title

When you add a primary attribute, only participants who meet your chosen criteria will see your opportunity in the Dscout app and be able to apply. Those who don’t won’t.

Tip: Primary attributes are denoted in the builder with a star as seen below:

Non-primary attributes

Note: Non-primary attributes are not available in intercept studies.

Non-primary attributes are optional when Scouts create a Dscout account. These attributes include:

• Apps & accounts
• Devices
• Shopping
• Subscriptions
• Marital status
• Pets
• General work industry
• Parent status

When you add a non-primary attribute, any Scouts who have not already provided this information will simply answer the question as part of the screening process. Scouts who have provided this information previously but don’t meet your requirements won’t be able to apply.

Note: If a Scout has not updated or answered a question related to your selected non-standard attributes in the last three months, they'll be re-asked as part of your screener. If their answer meets your criteria, they'll progress. If their answer doesn't, they'll be disqualified.

For more information on adding targeting attributes to a screener or study, as well as other targeting attributes available in Dscout, see Targeting attributes.