A note on niche recruits: The following guidance does not apply when recruiting from our Partner Panels. Partner Panels offer access to niche, B2B recruits whose expertise is hard to source. Their schedules are tight, and the compensation you offer should reflect that. Expect to pay somewhere between $150 and $600 for just 15 to 30 minutes with a C-suite exec, clinician, etc.
When choosing an incentive for usability tests, the overall length of the mission is important, but so is the number of open-ended questions participants will have to answer. Most usability tests offer an incentive between $10 and $50. Use these specific guidelines to determine the right incentive for your mission:
Every task question
$8
Every 3 talk-out-loud or open-ended questions
$5
Every 10 closed-ended questions
$5
How you recruit for your mission determines how much you’re able to offer as an incentive. This is for a few reasons, including the risk associated with each type approach.
Use the table below to understand your options for each recruitment method:
Auto-recruit from the Dscout Scout Panel
$2–200
Auto-recruit from Partner Panels
$5–200
Add from screeners
$1–200
Invite via share link
No enforced range as payment happens outside of Dscout
Invite from Partner Panels
No enforced range as payment happens outside of Dscout