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AI themes

Available on Included in the Dscout AI add-on
Applies to Usability tests, media surveys, and diary studies

Dscout’s AI can identify themes across responses in usability tests, media surveys, and diary studies. Think of themes like categories used to group responses together or as tags that highlight commonalities. When initiated, Dscout AI compiles a list of up to 20 themes based on participant responses and automatically applies them where applicable for easy filtering.

Usability tests and media surveys

In usability tests and media surveys, themes are generated on the mission level. This means they will be generated for every applicable question at once. And once generated, the results will be available for all collaborators viewing the same mission.

Note: Themes can only be generated once per mission. We recommend waiting until your mission has 15 or more responses before generating themes, but you can do so with as few as five responses.

To generate AI themes in a usability test or media survey:

  1. Navigate to the Responses tab of your mission.
  2. Click the AI settings button in the top-right corner.
  3. Click Start AI analysis.

Generating themes typically takes a few minutes, but it can take a few hours if you have a high number of responses. When your results are ready, you’ll find them on the Responses tab:

Once generated, you can show or hide themes from view by returning to the AI settings menu.

Diary studies

In diary studies, themes are generated on the activity level. This means you can select specific activities to generate results for. Once generated, the results will be available for all collaborators viewing the same activity.

Note: Themes can only be generated once per activity. We recommend waiting until your activity has 15 or more responses before generating themes, but you can do so with as few as five responses.

To generate AI themes in a diary study:

  1. Navigate to the Analyze tab of your mission.
  2. Click the AI settings button in the top right corner.
  3. Select activities to analyze.
  4. Click Start AI analysis.

Generating themes typically takes a few minutes, but it can take a few hours if you have a high number of responses. When your results are ready, you’ll find themes for open-ended, screen recording, and video questions on the Entries tab:

Edit themes

Once generated, responses are automatically tagged with the relevant themes. However, you can remove a theme from a response by clicking the X beside it:

You can also rename a theme by hovering over it and clicking the pencil icon. Then, enter a new Theme title.

Once generated, you can show or hide themes from view by returning to the AI settings menu.

To learn more about how Dscout AI can help speed up your research, see Dscout AI.

For information on how Dscout works to keep your data safe when building AI features, see AI privacy and security in Dscout.

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