Note: If you don’t have access to intercept studies, reach out to your Dscout Account team for more information.
Intercept studies let you invite participants to an unmoderated session based on their browsing behavior. Maybe you want to hear from people who visit a certain page on your website. Or maybe you want to hear from people who visited a site other than yours to understand what led them there instead. With an intercept study, you can catch participants in the moment and gather the behavior-based insights you need.
Intercept studies are:
- Desktop-only: Your study will appear for qualifying participants browsing on a desktop computer. It will not appear for anyone on a mobile device.
- Available on your own website and others: You get to choose where your intercept study appears for participants—whether it's your website or a competitor's.
- Continuously recorded: Participants’ screens will be recorded from the start of the study to the end. You’ll be able to view these recordings during analysis. (Participant audio will also be captured, but participant cameras will not be.)
- Journey analysis ready: During analysis, you’ll be able to see participants’ browsing journeys to uncover what led them to your study in the first place (as well as where they went after).
- Filled with members of the Dscout Scout Panel: Intercept studies are powered by Dscout XT, which is only available to members of the Dscout Scout Panel. You cannot invite your own participants to an intercept study. For more information, see Dscout XT.
What do intercept studies look like?
When participants land on your designated intercept URL, they’ll see a pop-up from Dscout letting them know an opportunity is available to them. All they have to do is click to get started:
Unsure if an intercept study is the right fit for your research? Check out our other study types in our Dscout quickstart guide for help.