This month, we’re making it easier than ever to go from question to insight—fast. From the launch of Dscout AI Studio to smarter ways to evaluate experiences, these updates are all about helping you spend less time wrangling research and more time learning from it.

What's new?

• Introducing Dscout AI Studio 

We're excited to introduce Dscout AI Studio, your new home for agentic AI tools that help teams get answers faster than ever. Think of it as your always-on research partner: describe what you need, and AI handles the heavy lifting, from designing your study to analyzing your data and everything in between.

Inside AI Studio, you can:

• Draft your study: Simply describe what you're trying to learn, and the AI will generate a ready-to-run study design. 

• Run AI-moderated studies (beta): Launch your research as a dynamic unmoderated or fully AI-moderated study and start collecting responses in hours, not days.

• Explore your data: Ask the AI to comb through your data and uncover insights, patterns, and "aha!" moments in real time. 

• Tree testing 

Tree testing is now available in media surveys and usability tests. Use it to evaluate your navigation structures and see exactly where participants succeed, or get stuck, when looking for information. It's a fast and flexible way to evaluate or design smarter structures. 

• Explore your data in interviews 

Ask questions, uncover themes, and spot patterns across transcripts from your moderated interviews, all in a natural, back-and-forth flow with Dscout AI. Skip hours of manual review and move faster, without losing connection to the source.

• Redesigned analysis navigation 

We've given the analysis navigation a refresh. The new left-side menu in media surveys, usability tests, and intercept studies makes it easier to move between views and find what you need, so you spend less time clicking around and more time on insights.