To ensure your responses are balanced across major demographics (age, ethnicity, and gender), you can enable participant balance during recruitment.
Note: This feature is only available when recruiting participants from Dscout's Scout Panel in the United States.
With this setting enabled, responses from any of the following segments will be capped at 65% of your total n-size:
| Segment category | Segment breakdown |
|---|---|
| Age |
|
| Ethnicity |
|
| Gender |
|
Enable participant balance
Participant balance can be enabled when recruiting US-based participants from the Dscout Scout Panel.
To enable participant balance:
- Navigate to the Screener or Intercept tab of your study.
- Select Standard targeting in the left sidebar. The targeting attributes sidebar is displayed.
- Click Settings in the right sidebar.
- Set the Balance participant demographics toggle to ON.
- (Optional, screeners only) Click Customize ethnicity balance to enter custom percentages for each ethnicity segment. No ethnicity will be allowed to exceed its respective percentage of your total n-size when launched.
Now, participant balance is enabled for your screener or study. Once launched, no individual segment will be allowed to account for more than 65% (or your custom percentage if enabled on screeners) of your total number of desired responses.