Randomization can help minimize participant bias by ensuring that your concepts, questions, or even answer choices are not always presented in the same order. Dscout offers several ways to incorporate randomization into your missions. Use the sections below to find the best option (or options!) for your research.
Multi-variate testing
Randomize up to three concepts, designs, or stimuli in one mission with multi-variate testing. Maybe you’re testing different prototypes, each with several related follow-ups. With multi-variate testing, you can easily group questions by variant and then automatically randomize how participants see those variants.
Multi-variate testing also gives you the chance to show only one of your variants at random to each participant while ensuring even distribution across everyone you invite. Want to compare how users interact with two different versions of your website? Multi-variate testing can help.
For more information, see Multi-variate testing.
Question groups
Question groups are similar to multi-variate testing—without the variants. If you have one set of related questions you want to keep together, you can add them to a question group. You then have the option to randomize all of the questions in that group when they’re presented to participants.
For more information, see Question groups.
Randomized answer choices
Sometimes, even the smallest bits of randomization can make a world of difference. So, Dscout lets you randomize the answer choices on many closed-ended question types. You’ll find this in obvious places like multiple choice questions, but you’ll also find it in places like card sorts where you can choose to randomize both the cards and the categories, ensuring no participant is influenced by the order in which you initially write your questions.