Targeting attributes are one of many methods used to narrow down who can apply for and/or participate in your study. For example, if you’re only looking to hear from participants between the ages of 18 and 35, you’ll set that using a targeting attribute.
Note: Age and Country are both required attributes for every intercept study. You’ll see these automatically listed in the left sidebar. Click Age to edit your requirements in the builder. Country is predetermined based on the target country you selected during setup.
Intercept studies offer three types of targeting attributes:
- Standard attributes (primary only): Things like participant age and location. These attributes rely on data participants are required to provide when creating their Dscout account. For more information, see Standard targeting attributes.
- Behavioral attributes: Things like recent browsing behavior. These attributes rely on data available for members of the Dscout Scout Panel who have activated Dscout XT. For more information, see Behavioral targeting attributes.
- Custom attributes: Attributes tailored to fit your organization’s recruitment needs. For more information, see Custom targeting attributes.
To add targeting attributes to your study:
- Navigate to the Intercept tab of your study.
- Select either Basic targeting or Behavioral targeting in the left sidebar. The available targeting attributes are displayed in the right sidebar.
- Select the attributes you want to add from the right sidebar. The attribute and its associated options are added to the builder.
- Configure the required settings for your selected attribute.
- Click Done.
- Repeat the above steps to add all the attributes you need.
Now, your targeting attributes are added to your study. When launched, your study will only appear to Scouts who meet your set requirements. If you change your mind and want to delete an attribute, locate the attribute in the builder, then click the Delete (trash) icon in the top right corner of the attribute.