Custom targeting attributes

Custom targeting attributes are one of three attribute types offered by Dscout to help you recruit participants. These attributes leverage the wide breadth of behavioral data collected for Scouts who have joined Dscout XT, but they’re tailor-made to fit your organization’s unique needs.

Custom attribute categories

Depending on your recruitment need, you’ll work with your Dscout Account team to create your custom attributes. However, they’ll always fall into one of these four categories:

• Journey: Identifies participants who move between two specific domains or URLs.
• Frequency: Identifies participants based on how often they engage with a specific domain or URL.
• Engagement duration: Identifies participants based on how much time they spend on a specific domain or URL.
• Multi-condition: Identifies participants based on a combination of the previous three categories.

For example, if you want to target participants who have visited your company’s website and ChatGPT within 60 seconds of each other, you can do that using a custom targeting attribute.

Add custom attributes to a screener or study

You can combine up to 10 custom targeting attributes in a single screener or study using OR conditions to ensure you reach just the right audience. You’ll add these attributes on the Screener tab (or the Intercept tab of intercept studies).

To add custom attributes to your screener or study:

1. Navigate to the Screener/Intercept tab of your screener or study.
2. Select Behavioral attributes in the left sidebar.
   
   
3. Select Custom attributes in the right sidebar. The custom attributes block is added to the builder.
   
   
4. Select an Attribute. This drop-down displays all of your organization’s custom attributes.

5. Select a Timeframe in which you want participants to meet the selected attribute’s requirements.
   
   

   Tip: Once you’ve added one attribute, click + Add attribute (OR condition) to add more. You can combine up to 10 custom attributes.

6. Click Done.

Now, the selected attributes are added to your study. When you launch your study, only Scouts who meet your set criteria will be able to apply for your study in the Dscout app. Those who don’t meet your criteria won’t see the opportunity at all.

Create custom attributes

Custom attributes are created in collaboration with your Dscout Account team to ensure they meet your specific needs. If you want to explore your options with custom attributes, contact your Dscout Account team.

For more information about other targeting attributes available in Dscout, see Targeting attributes.