Participants tab

Located on the Recruit tab of your Express mission, this page is where you’ll find all of your audience targeting options. All options you find in the Recruit tab are applied pre-screening, meaning that scouts who don’t fit the targets you choose will not even see your Express mission. What follows is an overview of the options you’ll find on the Recruit tab.

Targeting Attributes

Targeting attributes can be used to better target your scout audience; upon launch, the Express mission will only be seen by scouts who meet the criteria you've specified in your targeting attributes. Attributes available for targeting include demographic data such as age, location, household income, etc.—check out the screenshot below for our full list of targeting attributes. Targeting attributes can be added, deleted, and edited after you've launched your mission.