Located on the Recruit tab of your Express mission and the Participants tab of your screener, this page is where you’ll find all of your audience targeting options. All options you find in the Recruit tab are applied pre-screening, meaning that scouts who don’t fit the targets you choose will not see your Express mission. What follows is an overview of the options you’ll find on the Recruit tab.

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Targeting features

Primary attributes and targeting attributes can be used to better target your scout audience; upon launch, the Express mission will only be seen by scouts who meet the criteria you've specified in your attributes.

Note: scouts who have not completed all fields you're targeting on will be prompted to provide their responses when attempting to participate in your mission. After doing so, the system will allow the scout to proceed accordingly, or disqualify them if it turns out they're not a match for your study.

As you look to target your audience in Express, dscout offers a growing list of targeting attributes available to you across categories like Device, Shopping, Subscriptions, Work, etc. These new Targeting Attributes (often referred to as TA or TAs) are currently only available for Auto-Recruit Express missions. We’ve made a few new distinctions to help you better navigate how these attributes will function in both recruitment and analysis, now and in the future.

Note: targeting attributes function with OR functionality, not AND functionality. For example, if you asked a question about streaming services scouts use and selected Hulu and Netflix as choices. This would mean “I am targeting scouts who use Hulu OR use Netflix.”

 

Primary attributes

Primary attributes are required to be answered by all of the participants in our scout pool prior to completing any application or mission. These attributes are automatically included as filters in analysis regardless of whether or not you choose to target by them. As you choose which attributes to target by in the recruit tab, you will find Primary attributes are distinguished with a star as shown below.

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Primary attributes include:

  • Age
  • Device OS
  • Education
  • Employment Status
  • Ethnicity
  • Gender
  • Household Composition
  • Household Income
  • Location: Country and State

Targeting attributes (TAs)

Targeting attributes are the criteria you select in the recruit tab to share your mission with a specific group of participants. In analysis, the targeting attributes you select will automatically generate new Participant Groups for you to use in analysis. For example, if you targeted on Martial Status but were only interested in scouts in a domestic partnership or married, you would see the following groups created for you in analysis.

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These groups function the same as other participant groups, meaning they can be edited and/or deleted if you so choose.

 

Analysis

In analysis, the filters symbol will allow you to filter by your primary attributes or the targeting attributes you selected within Participant Groups. The participants group you create will be side by side with the auto-created groups, but your auto-created groups will be marked with a targeting attribute as shown below:

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Exports

Targeting attributes are available in exports. Since they function similar to scout groups, they will appear in the export file alongside other scout groups you may have utilized.

 

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